SEO training from beginner to advanced has recommended using tags if you need to provide a complete and short explanation of an article. In general, it can be said that the tag is one of the predefined classifications in WordPress. In addition to specifying content categories, webmasters can also add tags to them. Hence, a category can cover a wide range of topics, and tags have a narrower scope and are usually focused on specific topics.
In SEO training, from beginner to advanced, it is stated that we must follow a set of rules and regulations to use tags. If you do not follow these SEO rules, your site will face problems. Eventually, your site’s rank will decrease. We will learn more about some of these rules and regulations in the following.
Familiarity with tags in SEO training from beginner to advanced
In SEO training from beginner to advanced, tags refer to tags or metadata that are added to the following items to provide more explanation:
- The address of a website page
- Digital image
- File
Tags on the site have the same functionality as hashtags in social networks, allowing users to search for information easily. By creating tags, a page will be added to the website pages. Tags are considered separate pages. Therefore, in choosing them, you should act purposefully and carefully choose the names of the tags. In SEO training, from beginners to advanced, it is always recommended to use tags correctly because negligence will lead to the destruction of websites.
If tags are used morally and correctly, we will see their positive effects on SEO and site ranking. It is always recommended not to choose the same title for the tags as the title of the site’s categories. Because this will confuse the search engines, it will be impossible to distinguish which of the tags and categories are ranked higher.
Getting to know the types of tags in SEO training from beginner to advanced
All kinds of tags are used in SEO training, from beginners to advanced, so users can easily access different parts of the site. In general, it can be said that tags should be used to group products or articles on the site.
Title tag
In SEO training from beginner to advanced, the effect of the title tag on the site’s SEO is emphasized. Title tags are used as white hat techniques. All title tags have a great impact on SEO. But the H1 tag on Google’s screen and the H2 tag impact on-site optimization the most.
In SEO training, from beginner to advanced, there is a lot of emphasis on the basic selection of the H1 tag. Because this tag is displayed in Google search results and has a great impact on SEO. The most important points of this tag include the following:
- Only one H1 tag can be used on each page and tab.
- Putting your desired keyword at the beginning of the text is always recommended.
- By choosing the H1 tag, the click rate in Google results will increase to a great extent.
- Normally, the length of the H1 tag should be between 55 and 65 characters.
What is an H2 tag?
The number of uses of the H2 tag largely depends on the content’s volume. In articles of 600 words, it is always recommended to use 1 or 2 H2 tags. For articles of 2 to 3 thousand words, it is recommended to use more H2 tags.
H3 to H6 tags
It is possible to use these tags for subheadings in the content. In SEO training from beginner to advanced, the impact of these tags on on-site SEO is emphasized.
Description meta tag
In SEO training from beginner to advanced, the effect of using the meta description tag on the site’s SEO is also emphasized. This tag is also displayed in Google search results. When choosing this tag, it should be remembered that its length should not exceed 160 characters, and the keyword should be placed in it to increase the click rate in an advertising way. It is possible to edit the description tag in WordPress in the snippet editing section using the Yoast Seo plugin. Of course, you must have already downloaded Yoast SEO for this purpose.
One of the tags that are very important in website SEO is the keyword tag. Of course, today, according to one of the managers of Google, this tag is obsolete and is not used in ranking Google results because it is very easy to abuse.
Robot tag
Another tag whose impact on on-site SEO has been emphasized in SEO training from beginner to advanced is the robot tag. This tag allows web admins to control access to content indexing. Using this tag, we can specify the content we do not intend to index. Also, other robots cannot read our desired page tags.
Sometimes web admins write a set of content for their users that may be duplicates of other pages; to prevent the production of duplicate content, the desired page can be re-indexed, so there is no problem.
Important points in using tags
In SEO training, from beginner to advanced, it is recommended to consider a set of points when using tags. By following these tips, you will get a good ranking in Google in terms of SEO.
Avoid creating pages with duplicate content.
In SEO training, from beginner to advanced, it was mentioned that tags create new pages, and sometimes the titles of the generated tags are very similar to the pages of existing pages. This will make the content related to them be considered one. It will create duplicate content, a big challenge for an SEO specialist.
Avoid creating unique tags.
Avoid creating a tag that is only related to one of the contents of your site. In this case, by entering that tag’s page, you will see a title that will generate zombie pages.
Before creating a tag, you should put yourself in the audience’s place and examine the benefits and uses of the tag for the user. Will the production of this label make the audience stay on the site? Is the chosen label a good guide? The answers to these questions will help you make the right decision.