The comprehensive SEO training course is one of the most practical SEO training courses through which you can learn about SEO from zero to one hundred. SEO helps you get your business website to the first position on Google through keywords. Your high rank and position will earn you money.
What will the comprehensive SEO training course teach us?
Maybe with the definition of SEO we have provided, it seems easy, and you think you can quickly achieve its goals. However, we must say that SEO has principles that we must follow to reach the top ranks of Google. To learn SEO and get familiar with the comprehensive SEO training course, we must first understand the meaning of the word SEO. We also need to know how to SEO the world.
When we search on Google French language training, the addresses of sites are displayed for us. And by clicking on their URL, you enter that site’s website. We can do this operation with three types of SEO:
1. Black Hat SEO:
Black hat SEO is done in a way where you bypass all the algorithms and rules of Google. And if Google notices your fraud, it will quickly remove your keyword from that position. This action may even cause your website to be penalized.
2. White hat SEO:
White Hat SEO performs all SEO operations legally and within Google’s rules.
3. Gray Hat SEO:
Gray hat SEO is a combination of white and black SEO, during which you bypass some rules and move forward according to some rules.
Getting to know some basic SEO concepts
The comprehensive SEO training course is a complete course through which you can learn all SEO topics. But before that, it is necessary to get acquainted with some SEO terms.
1. Link:
Link is perhaps the first word we will come across in SEO, and of course, it may be the most important word. A link is a form of the word through which you can enter another page. This state is called the word link.
2. Backlink:
A backlink is one of the most important words in SEO. We can completely change Google’s search results. But what is the backlink that can create such a transformation on the site? If another website links to our website or page, this is called backlinking. Getting links from different websites has a special process, and these links should be done according to a special plan.
3. Website penalty:
Another thing that we need for the comprehensive SEO training course to get familiar with its concept is website penalty. Penalizing the website means penalizing your website in Google, which causes your site to no longer be shown to users. This situation occurs when you have bypassed Google’s rules, and Google notices your fraud.
4. Keyword:
The keyword is what you strive for in SEO. Teaching the French language, for which we gave an example earlier, is also a key phrase that we compete for in the top positions of Google.
Keywords and anchor texts
The specialized word we can use for the keyword is anchor text. In the following article, we will examine the types of anchor texts that we need to get to know for the comprehensive SEO training course:
1. Exact Match:
It is the main keyword of our website. For example, I am teaching French.
2. Freeze Match:
Freeze Match means the presence of your main keyword in a sentence. For example, you are holding a face-to-face French language course.
3. Broad Match:
A broad match combines your main keyword with a prefix or suffix—for example, the French language course.
There are other types of keywords that we have to examine to participate in the comprehensive SEO training course:
Short keyword:
Competition among short keywords is very high. These words are mostly single-part, and the hardest SEO is done on these words, such as the stock market SEO.
Long keywords:
These words are a combination of 3 to 5 words. It is much easier to do SEO on these words than on single-part words.
Average keyword:
These words are usually a combination of 2 to 3 words. Such as French language training or French training. The most popular keywords are placed in this category, and SEO is easier on these keywords than single-part keywords.
To find your keywords, you can search for your main keyword in Google and scroll down to the bottom of the first page of Google. Find keywords related to your business and use them. These words you will see are the most searched by users on Google, and you can easily use them in your articles.
Google algorithms
The comprehensive SEO training course, as the name suggests, is a course to express SEO from zero to one hundred, and we will also examine Google’s algorithms in this course. Google has set algorithms for itself by which it can check your website from 0 to 100, rate it, and show it to users. In the following, we will introduce some of the most important Google algorithms:
1. Panda algorithm:
The Panda algorithm is responsible for checking your website’s content and for duplicates or duplicates. If you use duplicate content, this algorithm will report to Google, and this report will reduce the value of our website with Google.
2. Penguin algorithm:
The penguin algorithm checks the backlinks of your website. If you have used irrelevant or spam backlinks, you will be identified by this algorithm and fined by Google.
3. Hummingbird algorithm:
The hummingbird algorithm examines user searches, and when you type a word wrongly, this is the algorithm that understands what you mean and shows you websites as a result.
4. Pigeon algorithm:
Pigeon Algorithm based on SEO will show you results based on geographic location. For example, when you search for a French language school, this algorithm will show you the closest French language schools in the initial Google results.