Have you ever wondered how to search for images on Google? How does Google understand the meaning of a photo? Alt Image is one of the most important things to consider in internal SEO and photo SEO. The alt tag, or alternative text, is a short description that we write about the appearance and function of an image and describe it to the search engine and the user. We suggest that you read what internal SEO articles are and photo SEO.
In this article, we intend to address the following:
- Alt What is an image?
- Reasons why alt photo is important and its effect on on-site SEO
- How do I write a good alternative text?
- Examine several alternative texts with a case study
- How to put alt tags in WordPress?
So if you want to know more about alt photos and their effect on website SEO, follow us to the end of the article.
Alt What is an image?
Sometimes when you do a Google search for a word or phrase, in addition to the websites in the results, you also see a number of images that match your search. This is the alternative text or alt tag of the image that is defined for this category of images and is displayed in search and SERP results.
In addition to allowing search engines to better examine your website’s images, the image tool is also used when the user is unable to see that image for any reason and expresses the meaning of the image, thus having a positive effect on the website’s SEO. You will leave. Because it has been able to help the search engine and the user better understand about an image.
2 important reasons for the alt image feature
Photo availability
By adding alternative text to the images, we make them available on the web. Because with this feature, users can better understand the content of images in times when images are difficult and not visible, or users with visual impairments and use aids such as visual audio systems. Adding a pen gives this guarantee. That all users, regardless of their visual ability, can use the content of your site without any problems.
Positive effect on photo and website SEO
In addition to using a photo alt can create a better user experience, it will also have positive effects on SEO. Choosing a suitable alternative text for the images helps Google to have a more complete understanding of the content of the website page, and as a result, shows these images to the user more optimally in the google image.
In fact, you have a good chance of getting a better ranking by putting your keyword in the alt images. Of course, it should be noted that leaving the alt image blank is better than writing it incorrectly because it can cause serious damage to your website SEO.
How do I write a good image alt?
Here are six key pointers in writing a good alternative image:
- Write accurately, concisely, and concisely.
Try to avoid giving too much detail and overwriting. Imagine you want to tell a picture to someone from behind the phone! That’s enough.
In general, the number of characters allowed to write a pen is between 100 and 120. - Use keywords.
Using keywords in the image toolbar gives search engines another chance to show the connection between page content and images. - Do not duplicate the toolbar.
Alternate text images should not be the same, so try to write as differently as you can. Use synonyms with your keyword. - Do not forget the longest label. For more complex images that require long descriptions, use the tag longdesc = ”.
- Note the buttons used in the forms.
If you use forms such as the contact form on the website, add alternative text to the “Submit” or “Register” buttons and describe how they work. - Do not use the words “picture 1” or ” picture one.”.
alt Images are used to express and explain a photo. So you do not need to use the words “picture of a bird” or “picture of an oil painting”, for example.
Compare and review examples of alt photos
Consider a few examples below:
Bad Alternative Text: Scenery Painting
Good alternative text: watercolor painting landscape
Excellent alternative text: Watercolor paintings of two houses in the heart of the forest with dirt roads next to them
Bad Alternative Text: Mobile Phone
Good alternative text: iPhone 11 mobile phone
Excellent alternative text: iPhone 11 dual SIM phone with a capacity of 256 GB
How to use alt image in WordPress?
If your website is WordPress, you can easily write alt images for photos.
Just select Media> from the counter and if you want to upload a new photo, select Add and then upload or select the file, but if the image already exists, go to the library and edit the photo. Then write the appropriate alternative text according to the image.
Frequently asked questions about using alt image
If you are still hesitant to use image replacement text on your website, you will definitely have the following questions:
Why should we use the alt tag for images?
Because Google bots are not yet able to understand an image without explaining it, they can not understand what the image is transmitting.
Do all photos have to have a pen?
Yes, this will help to better link the subject and image on your website. As a result, you get more traffic and absorption.
Alt Images have a direct impact on SEO?
Yes, because in addition to the user experience, it facilitates the work of Google bots and helps them to better navigate the entire website and understand its subject matter.
Conclusion
In this article, we learned that the pen is a brief description of an image that we use to better access it on the web. Alternative text, in addition to creating a good user experience, helps search engines better understand the meaning of the image, and as a result, the connection that emerges between the image and the content will have a positive effect on our website ranking and SEO.